Showing posts with label commercial. Show all posts
Showing posts with label commercial. Show all posts

Tuesday, April 5, 2011

Jingle All The Way

I know that we live in an overly litigious society. And I know that it is completely out of hand. Both of these facts I am well aware of. So why am I so surprised when I see such a ridiculous result of the accumulation of those two things?
I wish I had the actual video/commercial to post here, but I can't find it online, so you're just going to have to rely on my stellar gift of colorful storytelling in order to understand what it was that I saw tonight. Once you understand that, you'll definitely understand why it was so ridiculous. The incident in question was a commercial for Degree antiperspirant or deodorant. One of those. Maybe both. It was definitely Degree, though. The premise of the commercial was simple. They had a bunchy of women (it's apparently a female under arm remedy) wear what was essentially a bracelet of jingle bells. (They used the term 'jingle bells'. Not me. Bells would have sufficed for me. We're not at the North Pole.) The idea was to get the women to realize how much they moved around all day long. Apparently, they would have had no idea of that were it not for the jingle bells making noise on their wrists.

Listen, I don't care if you're a man or a woman, but if you don't realize that you're moving all over the place all of the live long day, you are incredibly unaware of yourself. Might I suggest a class? Do you really need jingle bells on your wrists like you're some sort of wayward feline to point out that you have a busy day and are constantly moving? Personally, I don't. But the morons at Degree think that we do. And they think that some of the things that we do when we're going about our day are things like catching cabs, roller blading and folding laundry. (OK, she was fluffing a towel over a balcony, but I think that it was supposed to represent folding laundry.) The point here is that the whole commercial was ridiculous.

But here's the kicker: As they start to show their jingle bell wearer montage, a little footnote/caption thing pops up at the bottom of the screen. Guess what it said. Just guess. Here, I'll help you and give you some clues. People roller blading...getting in a cab...fluffing a towel...possibly doing some laundry...come on! You see the connection, right?! No? Do I have to spell it out for you? Fine. At the bottom of the screen it said (wait for it): Do not attempt.


::: blink ::: ::: blink :::

Are you freaking kidding me? Do not attempt...to fold a towel? I don't get it. Are the Degree people so afraid of being sued that they need to put that sort of a disclaimer on the advertising for their product, lest some crazy woman out there decide to get in a cab one day after seeing it on TV? Do not attempt?! Do not attempt every day actions? No one was on fire or anything. Do not attempt what?! To understand the commercial? Done! We are so freaking doomed. Doomed!

Wednesday, February 2, 2011

The Clothing Drive

Sorry for yesterday's post being super uber late. I haven't felt all that great in the last couple of days. (I don't like to say that I'm sick or getting sick because I don't like to be sick. I figure if I just avoid that terminology, everything will be fine. Try it yourself! Though you should probably be warned that it doesn't really work. Like, at all.)

So, I'm going to keep in line with the theme of Super Bowl commercials. (What? One day does not a theme make? You try feeling like I do and then saying that. Trust me. One day does a theme make!) Bud Light always seems to win when it comes to most amusing Super Bowl ads. And again, I'm not just referring to the ones that make it on the air. I have another favorite that came no where close to being aired and it is hilarious as well. It kind of has a similar theme to the Swear Jar commercial. (See?! Bud Light thought that one of something could make for a theme! I don't see why I can't.) If it worked for them, it's going to work for me. (I hope to be back in tiptop form shortly. I've been doing this every day for three years. I can't stop now! It might be some sort of Internet record!) Behold!

Monday, January 31, 2011

Effing Awesome

It's less than a week until the Super Bowl. And that means less than a week to some awesome commercials. Granted, they're not as good as they used to be. But there's usually at least one or two that will really stand out for years to come. And those that do stand out? Well, we can usually thank Bud Light for those. In fact, some of the best Super Bowl commercials (in my never to be humble opinion) are the ones that never aired. But, thanks to the accessibility of the Innerwebs and the YouTube, now they are available every day, all the time! How great is that? Pretty great, that is correct. And allow me to demonstrate just how pretty great it is with probably what is my all time favorite, never aired on TV, Bud Light ad. They call it, humbly enough, The Swear Jar. Enjoy it, you effers.


Sunday, December 12, 2010

Racist Cupcakes? Really?

Today's story about a company caving into complaints about nothing (instead of standing their ground because they did nothing wrong) involves...*spins wheel*...Duncan Hines amid complaints that allege that their commercial for what appeas to be some sort of cupcake frosting is...*spins wheel*...racist.

Before I even get into the ridiculous incident which sparked these ridiculous cries of racism, I have to bring up the point that I always bring up when this happens (and it happens far too frequently). That point being do these people making these claims actually think that Duncan Hines and the makers of this commercial are racist? Do they actually think that Duncan Hines and the makers of this commercial decided this would be a good idea because it was racist? Do they actually think that the makers of this commercial and Duncan Hines thought that the best way to express their racist views was under the guise of trying to sell cupcake frosting? Really? Because if you do think that this commercial is racist and if you do think that any of these things that I just listed are true, then you need to wear a helmet at all times. And not just one of those skull cap helmets, either. I'm talking full noggin, full facial covering helmet. And possibly a suit of armor as well. You are a soft, soft individual. So soft.

Since Duncan Hines was cowardly and, instead of standing up to these morons shouting "Racist cupcake makers!", they have pulled their ad from YouTube. I wanted to include the ad first, have you watch it and then tell you what the problem is that some people wanted to have with it. (Naturally, there's no telling just how many people saw this as a problem. These days, it could have been one. Who knows?) But since the ad isn't there anymore, I'm just going to past the link to it here. So, do me a favor. Watch the video, but don't read anything in the article that accompanies it just yet. Just watch the video and then continue reading. Fair enough? (Come on. I rarely ask anything of you other than to just read my drivel on a daily basis and pass the link along to everyone you know and random strangers. You can do this for me just this once, right?

::: waiting ::: ::: waiting :::

You're back! Nice to see you again! OK, so now you've seen the video. Did you see how it was just oozing and dripping with racism? Did you see how all of those cupcakes were calling each other the N-word? Did you see how the black cupcakes had to sit at the back of the bus? Of course you didn't! Partly because there wasn't a bus, but mostly because there WAS NO RACISM!

I turned to the good folks over there at the New York Daily News to find out what the dealio was. Turns out, there are people out there that think that those cupcakes actually resemble (wait for it) people in blackface. ::: blink ::: ::: blink ::: Wait. I thought that they looked kind of like the claymation California Raisins dudes. Were those racist? They weren't, were they? Nah. I'm pretty sure they weren't. Almost positive. OK, soooo...what now?



Correct. Blackface. I was seriously confused. I still am. They really don't look like they're in blackface to me. Let's look again. Here's a cupcake from the commercial:


And here's "World's Greatest Entertainer" (as he was dubbed back in his heyday) Al Jolson in blackface:


Yeah, I still don't get it. I decided to check other sites to see if there could be any rational light shed on this and sadly, there was not. I did learn of a blog called Racialicious which delved into the subject lightly. And by 'delved' I mean that there were more comments than there were words in the article itself. And those people need my helmets! Holy canoli, I was stunned. Sadly, sadly stunned. The only legitimate point that someone over there made was that the title of this ad was "Hip Hop Cupcakes". There wasn't really any hip-hop involved in the thing, though. I guess if you mention hip-hop, it automatically means that you must be talking about black people? I wonder if there would have been all of this to-do about it if they had simply called it by a different name?

It's chocolate frosting or chocolate glaze or something chocolate on white cake cupcakes! If anything, wouldn't that be a harmony of black and white, coming together in harmony for the sake of all that is delicious? Why is it racist? That's right. It's NOT! Oh, but one person opined "Clearly there are no minorities in the board room where they work on advertising at Duncan Hines." Hmmm. Interesting assumption. And not surprising since you also assume that it's clearly a concerted work of shouting racism across the baked good airwaves. What if there ARE minorities in the board room where they work on advertising at Duncan Hines? Then what?? Is it still racist in your mind, oh-wee-little-commenter? What's your race? It's almost as if it would make you feel better if people actually were racist. It's such an odd thing to want, especially considering how against it you claim to be.

I cannot tell you how angry made-up racism accusations make me. Just because I am white, that doesn't make me a racist. I am tired of defending my non-racism. I am tired of mentioning that I have plenty of friends who are not white. I am tired of hearing the black vs. white argument, as I don't see that there is one within my circle of existence. Yes, I realize that it does exist out there, but how much of that is a continuation of the apparent desire to make SURE that it exists with asinine claims of blatant racism against entities such as the makers of freaking cupcake frosting?!

Screw you, Duncan Hines. You know it's not racist, so why didn't you just say so and let the commercial keep running up on YouTube? Why aren't you releasing statement that declares how angry and incensed you are at any accusation that your company ran a racist commercial? Why aren't you standing up for yourself for what you know is true? I've said it before (and unfortunately, I'm still waiting for it to happen), but I guarantee you that the first company to respond to accusations like this in the manner that I've suggested will be hailed as the retail messiah from sea to shining sea. If Duncan Hines had stood up to these accusations, I would have bought Duncan Hines products for the rest of whatever and I would have recommended them to everyone I know at any given opportunity. Now? Well, now I'm buying Betty Crocker. She hasn't proven herself to be a corporate wussy yet.

Sunday, October 10, 2010

This Doesn't Satisfy

Yeah, yeah, I know. It's another video. I've had an insanely busy weekend and I am completely wiped out. I've never really been too tired to really whole heartedly mock something, but I think that today I just might be. But I think I have it in me to half-ass mock something. In fact, I'll give it a go right now with this very odd Halloween commercial from the fabulous folks over at Snickers.
Don't get me wrong. Snickers is a fabulous little treat. And I know that they're trying to convey the enthusiasm that some folks have for the Snickers in this commercial. I get that. But it's really hard for me to get past the creepy factor. It's so...well...odd. It's very odd. And I don't know that it makes me want to go out and buy Snickers. It definitely makes me want to stay away from whatever store that lady was shopping in, though. That's for sure.


Thursday, September 23, 2010

Cars And Freedom - Together At Last

Look, I'm all good with all of the patriotism that is being displayed these days. I really am. But is this what we can look forward to in terms of automobile commercials? Because if it is, I don't know that I'm totally on board with it. George Washington driving a Dodge Challenger as he scares off hoardes of redcoats? Um, OK. I guess. It a slight "Dukes of Hazzard" feel to it. Maybe that's my issue. I'm not sure. What's next? The signing of the Declaration of Independence on the tailgate of a Dodge Ram? Why do I have the feeling that it will be?

Tuesday, August 24, 2010

Enter The Invisible Monkey

Who would have ever thought that those car commercials that we are bombarded with when they're having a "special event" would turn out to be rather amusing? Enter Dodge and enter PETA and you've got yourself a recipe for a wee bit o'hilarity ensuing. The hilarity ensues immediately after the annoyance over the emergence of PETA subsides, by the way.

See, Dodge made an ad that promoted their Dodge tent event. I don't know when the practice of erecting a tent became equated with a good deal on a shiny new vehicle, but it has been that way for quite some time now. They mention what a great deal you can get yourself on a brand new Dodge Charger, Dodge Journey or Dodge Grand Caravan. (What's a Journey? Is it named after the band? Shouldn't they have had Steve Perry in this commercial? I'm pretty sure he's not doing anything these days.) Not only that, they'll give you sixty days to see if you want to keep the vehicle. (There is, of course, no mention of the eight gazillion strings that are inevitably tied to such an offer. Things that I would imagine might include not having driven the car over 30 miles in those 2 months and never having turned on the air conditioning.)

That's when voice-over guy (the lovely and cancer-free Michael C. Hall) says that this whole thing could not get more amazing. He soon realizes that he is wrong when a little monkey wearing an Evil Knievel jumpsuit comes out and presses down on one of those ACME detonator things that Wile E. Coyote was always using to try and do in that sneaky roadrunner. The monkey pushes it down and a bunch of confetti blows out of somewhere. Voice-over guy deadpans, "I stand corrected." Not bad. Funny. I liked it. Maybe you will, too. Behold!



But who did not like it was PETA. PETA doesn't like anything having to do with cute animals being mistreated. I know. I know. All the monkey did was push the lever. But that is bad, according to PETA, because that little monkey had to be taught how to do that. (It's also bad because the little monkey is really a chimpanzee and there is, apparently, a difference. I don't know if it offended the chimp, but it really seemed to rile up PETA.) According to the website "Where's the Monkey?" in which Dodge tries to explain why they altered their commercial, they informed them "...about the poor conditions of working animal "actors." They told us how these animals are usually separated from their mothers at a young age and are usually discarded at seedy roadside attractions after they get too old to act." What sort of "seedy roadside attractions"? The only seedy roadside attractions around here are taco trucks and fruit vendors. None of them have monkeys. I'm not saying that what PETA is saying is false, I'm just saying I want more information of these primate abusing attractions that allegedly congregate roadside.


Dodge said that this made them sad and they took the spot off of the air. They also said that "Dodge is firmly committed to never using great apes in our advertisements again." While I suppose that is good, they don't mention anything about never using mediocre apes in their advertisements, so...fingers crossed!

But, wait! There's more! They took the ad off of the air and tweaked it just a little bit. They removed the chimp from the footage. Oh, don't get me wrong. They left the jumpsuit and the walking over to the blowy-uppy thing and the confetti that booms out from somewhere. That's still there. There just is no monkey. The monkey is invisible. Wait. Invisi....? Behold!



Most awesome! Very amusing! I'm glad that Dodge didn't completely ditch the ad. I'd like to see Dodge keep the invisible monkey in upcoming future ads. I'd also like to see PETA burn off of the face of the earth. I'm all for animals not being mistreated. And with everything that you can do digitally these days, there's probably no reason why Dodge can't just make a cyber-monkey instead of using a real one. But I'm never for PETA making an appearance. From what I can tell, they do one thing really well, and it's not caring for animals. It's their own attention whoring that they're so successful at.

Friday, May 14, 2010

Evolution Is OK


I don't get the whole "Creation vs. Evolution" debate to begin with. Seriously, why can't it be both? Why can't there be a supreme being who created everything and whose plan was for it to evolve? Why is that such a leap for people to make? I don't get it. Clearly, there is evolution involved. But look around you! The universe is just too darned orderly to be one big accident!

That's why I don't get this commercial. According to
CBS News, a group which calls themselves the "True Republican PAC" (whatever that is) has put out an ad that attacks Alabama gubernatorial candidate Bradley Byrne. It attacks him for believing that "evolution...best explains the origins of life". Not only that, it also goes after him for saying "...even recently, said the Bible is only partially true."

So, when did it come to this? Are these issues that are such a big deal in Alabama that it is considered to be a good strategy to point them out? The announcer guy says these things with such disdain and disbelief in his voice, it's as if he was telling everyone that Bradley Byrne believed he had been abducted by aliens and spent the majority of his adult life cultivating crops on some alien planet in a galaxy far, far away.

It's weird. It's all just weird. I don't know who this Bradley Byrne guy is, but I hope he wins. He has got to be a better candidate for governor than whoever the jackass is that's running commercials denouncing him for believing in evolution. The ad is below. It's still weird.


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